Paid Video Editing Apps

The surge of videos on social media and content marketing channels has come quickly. In the past year alone, Facebook has averaged more than 1 billion video views each day.

Video has become go-to visual content for a huge number of businesses and brands.

If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic.

The goal of today’s blog is to show you that with the right video editing software, you too can churn out sleek, professional video content—regardless of experience—and keep your content strategy ahead of the curve. Let’s dive in!

Adobe Premiere

Adobe Premiere is a video editing software which helps you to make changes in your video with ease. It allows you to export video in formats like AVI (Audio-Video Interleaved), MXF Material Exchange Format), and more.

Features:

• Automatically reformat your videos
• Helps you to manage curve adjustments
• Extend your editing platform
• Accelerate audio mixing
• Get immersive with all the tools you require to create and share stories

Viddyoze

Viddyoze is an application that helps you to edit video with just a few mouse clicks. It offers a dashboard that enables you to smoothly manage your workflow.

Features:

• It offers numerous animation templates.
• You can change fonts, colours, and logos in the first frame of your video.
• Offers fully customizable options.
• You do not need to resize the ratio.
• Provides high-quality live animations and designs.
• You can create videos for social platforms or mobile apps.
• Supported formats: MOV, MP4.

Camtasia

Camtasia is primarily known for its screen recording features, but you’ll also find powerful video editing functionality.

The combination of screen recording and editing tools makes it perfect for creating YouTube tutorials, online course lessons, how-to videos, product reviews, and more.

You’ll find a library of video templates you can use to easily create the exact kind of video that you want.

The process for editing videos is very straightforward. Just use the drag and drop editor to edit your video and add animations and transition effects quickly.

There’s also an integration with PowerPoint to help you create captivating presentations and tutorials. You’ll even find cool interactive features like quizzes that you can add to your videos.

You can use the iPhone app to record videos on your phone and edit them using the software. This is great if you’re creating mobile tutorial videos or walkthroughs.

Camtasia offers an individual plan for $249.99, which gives you access to all features and is compatible with both Windows and Mac.

Larger teams can purchase the business license, and there are both education, government, and non-profit discounts available.

Filmora from Wondershare

When it comes to video editing software, Filmora is about as multi-faceted as they come. Filmora is Wondershare’s standard, simple, high-quality video editing offering; but Wondershare also offers FilmoraGo (for mobile editing) and Filmora Scrn (for screen recording and editing). The design is intuitive and easy to use and comes replete with filters, overlays, motion elements, transitions, and a small selection of royalty-free music. 

Features:

4k and gif support are boilerplate features for most video editing products today, but one thing Filmora does particularly well is titles. Title tools are trending in video software, and while Filmora’s doesn’t have the functionality of, say, an Apple Final Cut Pro X, which can superimpose 3D titles over your videos and rotate them on three axes, it nonetheless has some snazzy titling features for the money you’re spending.

Another Filmora feature beginners to video editing will find attractive is “Easy Mode,” which allows you to create fun, polished edits by merely dragging and dropping clips, choosing a theme, and selecting music.

InVideo

What sets InVideo apart is that it’s completely hosted on the cloud. You never have to download software or worry about losing your progress. It’s completely browser-based and the editor holds up well even after being stocked with transitions, stickers, frames, and other tricks and features.

The editor is equally suited to both beginners and advanced users, as beginners can get a headstart by using any of the 4000+ templates on the platform, and advanced users can start from scratch. The 8Mn+ iStock catalog also helps to spice up your creations.

Uniquely, InVideo has no watermark on its videos, even if you’re on the Free plan. If you’re starting out and not looking to spend a ton of money on software, InVideo is a great bet!

Adobe Premiere Elements

Premiere Elements has been an industry leader in video editing games for some time. And $79.99 is not egregious, but we’re here to say that at that price, you’re mostly paying for the name. In the time since Premiere Elements’ inception, too many other products have surpassed it in speed and capability for us to place it among the cream of the crop. That’s to take nothing away from Premiere Elements’ usability, though—specifically for beginners.

The Guided Edits feature makes Adobe Premiere a particularly attractive option for beginners, as it allows them to take on both quick edits and advanced projects with substantial assistance from the software.

If you’re not entirely sure what you’re doing, don’t sleep on Guided Edits!

So while Premiere Elements lags behind the competition in terms of speed, 3D editing, Multicam, and some other advanced features, it’s still a great choice for the beginner looking for a comprehensive suite of effects, and some guidance on how to implement them.

Adobe Premiere Pro

With a virtually unmatched suite of features, 360 VR and 4k support, and a newly implemented ability to store, organize, and share assets online with a team, Adobe Premiere Pro is perhaps the most complete piece of video editing software around. Here’s a recent video promo for our free AdWords account structure guide we cut using Premiere Pro.

One of the more dazzling of Premiere Pro’s tools is the Lumetri Color tool, which offers colour adjustment and manipulation on par with that of Photoshop. The Multicam feature is also a winner—whereas most systems allow you to work with a limited number of camera angles, Premiere Pro’s latest iteration allows for an unlimited amount.

Throw in a wealth of titling options, readily connected ancillary apps (like Photoshop and After Effects), and a flexible, easy-to-use interface, and Premiere Pro is a no-brainer.

Standout Features: Multicam and colouring options; title tool; easy integration with Adobe Products; straightforward interface.